Emily Jones — Creator and Designer
‘I love giving busy mums the choice and freedom to easily get out the door with everything they need for the day, regardless of what they choose to do or if plans change.’ – Emily Jones
I had my first child, Hannah, by emergency caesarean. She’s wonderful and fabulous and about to turn 4. However, due to the surgery I was left feeling frustrated and trapped as I could only walk to the coffee shop and the local IGA. A lot more limited than my pre baby life as Director of CSR and Sales for a textile company!
I quickly found out that shopping for groceries with a pram is a mission of epic proportions. As soon as I put toilet paper and some baby wipes in the base underneath, the storage was full. Hanging bags from hooks wasn’t an option, as I had heard many people tell me how easily prams tip over when the bags are full.
The Zoozaro Pram Bag came to life over a period of about 18 months, as I tried to get it as perfect as possible. I had friends with all types of prams who gave feedback on the design, from the Mountain Buggy Nano, Bugaboo, MacLaren, Cosmopolitan and even the Kmart umbrella stroller!
A final design was created and taken everywhere with me for 3 months, on picnics, to markets, to the beach, to swimming lessons and even travelling, just to make sure it was perfect. It was! I finally felt free again, and a little bit like ‘old’ me! I could choose to go out all day and not worry about where I was going to put everything.
Everything fit and was easily accessible. My life was so much easier and I was flexible to go wherever I wanted again (well, almost!).
I love giving busy mums the choice and freedom to easily get out the door with everything they need for the day, regardless of what they choose to do or if plans change.